Your Ad Here

Saturday, February 14, 2009

Spot five naked-eye planets – but not all at once

This month, two are evening objects, three are clustered in dawn twilight

Image: Star map
Just before dawn local on Feb. 22, Jupiter and Mercury will be easy to find using the moon as a guide. Mars will require binoculars.
Starry Night software

This month you'll have an opportunity to see all five naked-eye planets – but not all at once. Two of them are evening objects, while the other three are clustered together low in the east-southeast sky deep in the dawn twilight.

The planets move around in our sky and become brighter and dimmer over time depending on where they are in their orbits around the sun. Uranus, Neptune and Pluto are never visible to the naked eye.

Here's what you can look for:

If you ever wanted to see a planet so bright it will take your breath away, this is your week and Venus is the planet. It hangs lantern-like, high in the west as darkness falls. It's so bright now that you should have little trouble finding it even before sunset in a clean, deep blue sky – which is also a good time to look at its dramatic crescent shape in a telescope.

As dusk starts to fade, this unrivaled heavenly lamp can scarcely be missed — you won't need a map. Venus sets more than 3 hours after the sun.

Venus is now at the pinnacle of brilliancy for this current evening apparition. Viewed through a telescope in the coming weeks, its crescent grows larger but thinner as the planet approaches the Earth in the celestial scheme of things and shows us more of its night side. By month's end Venus is similar in apparent size to Jupiter – but less than one-quarter of it is lit.

Gray markings in the planet's cloud cover remain quite subtle. Look around sunset, when the sky is brighter and Venus's crescent is less dazzling than it becomes after dark. Also, watch for signs of the mysterious ashen light – a still unexplained illumination that some observers have occasionally noticed in parts of Venus's night side.

On the evening of Feb. 27 the Americas will be greeted with one of the most spectacular Venus-crescent moon conjunctions possible. The pairing will persist from before sunset into the depths of darkness. Venus will sit about 1.5-degrees above and to the right of the three-day old crescent. Be sure not to miss this!

The next planet to look for is Saturn. This week it comes up above the eastern horizon about 90 minutes after sunset, but by the time of its opposition to the sun on March 8 it will be visible all night from dusk to dawn. Two nights later, on March 10, Saturn will ride high above the full moon.

Brightening slightly from magnitude +0.7 to +0.5, Saturn appears twice as bright as the bluish star, Regulus, the brightest star of Leo, the Lion. Shining sedately with a yellow-white hue, Saturn appears far to the lower left of that first magnitude star during the evening.

If you have a telescope magnifying at least 30-power, you'll be able to glimpse the famous ring system, which now looks like a bright line that bisects Saturn's disk. The rings open slightly to 2.3-degrees from edgewise by the end of February, but the rings will start closing again later this spring, ultimately disappearing even in big telescopes by midsummer.

A planetary trio
The other three planets visible are morning objects. Two of these are visible toward month's end but with some difficulty: Jupiter and Mercury.

Slideshow
Planetary Nebula NGC 2818, Hubble Space Telescope
Month in Space: Having a blast!
See the fireworks of a planetary nebula, a fresh crater on Mars and other cosmic highlights from January.

more photos

Solar conjunction for Jupiter was on Jan. 24; by the final week of February it'll be on its way back into view, appearing a little higher each day. Off to its upper right will be fainter Mercury. Bring binoculars for this challenging sighting; the two planets will be very low above the east-southeastern horizon about 30-35 minutes before sunrise.

Just before sunrise on the 22nd, seek out the slender sliver of an old crescent moon, just 2-½ days before new phase, low near the east-southeast horizon. If you find it, use it as your guide to locate Mercury and Jupiter, located about 5 or 6-degrees to the moon's lower left. Binoculars will help.

Jupiter and Mercury engage in a close conjunction early on the morning of Feb. 24, with Jupiter appearing to stand almost directly above Mercury; they're separated by 0.7-degree. For comparison, the moon's apparent width is 0.5-degree. The place to look is very low in the east-southeast. Mercury shines at a respectable magnitude -0.1, but still appears only about one-sixth as bright as Jupiter's -2.0.

The only planet seemingly out of the loop in terms of visibility is Mars. Shining at magnitude +1.3 and rising deep in the glow of dawn less than an hour before sunup, it's not yet a naked-eye object for mid-northerners. Nonetheless, on the mornings of Feb. 16, 17 and 18, Mars and Jupiter will be separated by less than 1-degree. On the 17th, in fact, Jupiter will appear just 0.6-degree to the upper left of Mars. So if you can locate Jupiter, you should be able to find Mars with binoculars or a small telescope.

And with Mercury close by this makes for a planetary trio. For those Space.com readers living south of the equator, these three planets will appear a bit higher and against a somewhat darker sky; hence making them easier to see.

Online dating: The technology behind the attraction

Online dating: The technology behind the attraction

Ever wonder what powers eHarmony, Plenty of Fish, True.com and PerfectMatch.com? We peek under the covers at online dating sites.


February 13, 2009 (Computerworld) When Joe wanted to find love, he turned to science.

Rather than hang out in bars or hope that random dates worked out, the 34-year-old aerospace engineer signed up for eHarmony.com, an online dating service that uses detailed profiles, proprietary matching algorithms and a tightly controlled communications process to help people find their perfect soul mate.

Over a three-month period last fall, Joe found 500 people who appeared to fit his criteria. He initiated contact with 100 of them, corresponded with 50 and dated three before finding the right match. He's now happily in a relationship, and although he was skeptical at first, he says high tech played a big role in his success.

(Check out my blog for more details on how Joe got the girl, high-tech style.)

@ heart

Internet dating sites are the love machines of the Web, and they're big business. eHarmony and similar sites drew 22.1 million unique visitors during just one month, December 2008, according to comScore Media Metrix.

And unlike many social networking sites, they actually make money -- the top sites bring in hundreds of millions per year, mostly in subscription fees.

These online dating services run on a curious mix of technology, science (some say pseudoscience), alchemy and marketing. Under the covers, they combine large databases with business intelligence, psychological profiling, matching algorithms and a variety of communications technologies (is your online avatar ready for a little virtual dating?) to match up lonely singles -- and to convert one-time visitors into paying monthly subscribers.

All is not chocolates and roses online, however. Security is one big challenge for e-dating services, which can attract pedophiles, sexual predators, scammers, spammers and plain old liars -- most notably, people who say they're single when in fact they're married. And sticky questions have yet to be answered over what rights such sites have to your personal information -- how they use it to market other services to you, if and how they share it with advertisers, and how long they store it after you've moved on.

Finally, there's the biggest question of all -- do these tech-driven, algorithm-heavy sites work any better to help people find true love than the local bar, church group or chance encounter in the street?

Armed with these questions, a passably decent head shot, and a very patient wife, I set out to discover what's under the covers in the world of online dating.

The business model behind online dating

A well-oiled Internet dating machine can generate well in excess of $200 million a year in a market that's expected to top $1.049 billion in 2009 -- only gaming and digital music sites generate higher revenues -- and is expected to grow at a rate of 10% annually, according to Forrester Research.

Most online dating sites generate the bulk of that revenue from subscriptions, although free, advertising-supported sites are starting to gain some ground.

In fact, Plenty of Fish, a free service, was the second-most-visited online dating site last year, behind Singlesnet, according to Hitwise, a Web site traffic monitoring service.

Most dating sites allow users to sign up and create a profile for free.

Before communicating with matches, however, visitors must sign on as a paying member.

To succeed, a site needs to do the following:

  • Offer excellent response times. People want instant gratification, so the sites try to give users at least some matches as soon as they've created an account and completed their profiles.
  • Convert at least 10% of visitors who register into paying customers -- preferably more.
  • Deliver an acceptable range of probable matches and offer a variety of ways to pursue those prospects, including high-tech developments from video chat to photo-realistic avatars.
  • Keep the quality of the prospect pool high by weeding out inactive and misbehaving users and by blocking the 10% or more of new accounts every day that are estimated to be scammers, con artists, criminals, sexual predators and other undesirables that can overwhelm a site and drive away paying customers.

The battle isn't over once a service has its inventory in place and has paying customers. The business needs to keep priming the pump to bring on new subscribers because the typical customer -- one of the 10% who actually pay -- stays on less than three months.

But one man's folly is another man's fortune: A large percentage of customers fall off the love wagon after finding their "one true love." They keep coming back over and over again, producing a revenue stream that has a very long tail, says Herb Vest, CEO and founder of the dating site True.com.

Step 1: A perfect match, served up fast

Online dating sites take two basic approaches to provide users with matches.

Online personals services such as Yahoo Personals (which costs $29.99 for one month, $59.97 for three months or $95.94 for six months), are glorified search engines -- big, searchable databases. Users fill out a short profile with check-box items and short descriptions about themselves.

They then narrow down the search by filtering prospects using criteria such as gender, ZIP code, race, religion, marital status and whether or not a person is a smoker. Users filter through the results themselves, deciding on their own which prospects to pursue.

Friday, January 30, 2009

satyam

Parliamentary panel grills RBI on Satyam scandal
NEW DELHI: A Parliamentary panel on Wednesday sought an explanation from the Reserve Bank of India (RBI) on why financial regulators could not


Top Accounting scandalsFive facts about SatyamThe Great Fall of Satyamprevent the country’s biggest corporate scandal. The 20-member panel, chaired by BJP member Ananth Kumar , adjourned the hearing for a week and called RBI officials on February 4 to discuss the Satyam fraud further. Officials from the ministry of corporate affairs, the finance ministry and capital market regulator Sebi, who were waiting for their turn, could not present their views as the meeting was adjourned, a government official told ET. Those privy to the conversation between the panel and the RBI, represented by governor D Subbarao and deputy governor Usha Thorat, said the central bank was asked why Price Waterhouse was allowed to take up audit work after it was suspended for three years in 2003 following irregularities in the accounts of Global Trust Bank it had audited. Mr Subbarao is understood to have told the panel the suspension cannot be indefinite and was lifted after three years. The RBI was also questioned about why regulators could not prevent a crisis of this magnitude.
Also Read
Satyam scam: Khusrokhan, Datta may form top team
SEBI to weigh L&T's plan for Satyam
Local banks played key role in Satyam fraud
NAB's Satyam outsourcing contract under reviewDetails of the interaction between the parliamentary standing committee on finance and the RBI are not available as members are under oath not to speak before they present their report to Parliament. Among others, Sebi chairman C B Bhave, corporate affairs secretary Anurag Goel and representatives from the Central Board of Direct Taxes , including income-tax officials from Hyderabad, were present at the venue but were not called for questioning. The panel has a vital task ahead that would determine how companies are governed in India in the future. It will review the Companies Bill of 2008 that proposed a sophisticated legal regime with lesser government intervention in the day-to-day affairs of the company and greater shareholder say in a company’s decision making. The bill also proposed greater transparency in the affairs of the company . For the first time, it introduced the concept of independent directors in the law itself and proposed that every company - listed or unlisted -should reserve one-third of board seats for them. It also proposed to ease the rigours of compliance for smaller firms. The panel is expected to review many of the proposals aimed at lifting the government’s micro-management of a company’s internal matters